Answers
Questions people ask about sweetness without sugar
Asked the way people ask them, answered plainly. Every page ends with a way to taste it.
For brands and product teams
- I want a sweetener that isn't stevia or monk fruit. What are my options?
If stevia and monk fruit are off the table, the usual next stops are sucralose, erythritol, allulose, or blends of all of them. There is now another kind of answer: a protein that tastes like sugar. What each option gives up, and what TomorrowSweet™ does differently.
- Why does my sugar-free drink still taste like diet, and what fixes it?
Zero-sugar drinks read as diet for three reasons: the sweetness arrives late, it lingers, and the body sugar gave is gone. What causes each, what the industry does about it, and what changes when the sweetness comes from a protein that tastes like sugar.
- Is there a sweetener with no aftertaste?
Every sweetener has a taste of its own; the question is how close it comes to sugar's and how quickly it leaves. Where stevia, monk fruit, sucralose and the sugar alcohols each fall short, and why a protein that tastes like sugar gets closest.
- How do I cut the sugar in a protein bar without sucralose?
Sucralose is the default in no-sugar-added bars because it is cheap, stable and potent, and a growing number of people flip the bar over and put it back when they see it. What the alternatives cost you in taste and texture, and what a protein that tastes like sugar changes.
- How do you make a zero-sugar soda that tastes like the real thing?
Zero-sugar sodas fail on timing: the sweetness lands late and stays late, and the blend meant to hide that adds its own notes. What a soda needs from its sweetener, why the usual blends fall short, and what changes with a protein that tastes like sugar.
- How do I sweeten sparkling water without sugar or an aftertaste?
Sparkling water is the most unforgiving thing to sweeten: nothing hides an aftertaste in it. What works at home, what brands use, and why a protein that tastes like sugar makes plain sparkling water read as fully sweet without a note of its own.
- Is there a protein that tastes like sugar?
Yes. A small family of proteins from tropical fruits taste intensely sweet, and one of them, brazzein, has been rebuilt to taste like sugar itself. What a sweet protein is, why it is different from a sweetener, and where TomorrowSweet™ is on shelves today.
For shoppers
- What sweetener does Lion Hydration use?
LION, the hydration drink sold nationally at Walmart, is sweetened with TomorrowSweet™, a taste protein made by Tomorrow Inc.: a protein that tastes like sugar, not a sweetener molecule. What that is, what it does in the body, and where to find LION.
For formulators
- What is brazzein?
Brazzein is the sweet protein of the oubli fruit, hundreds of times sweeter than sugar with none of it. TomorrowSweet™ is brazzein reimagined: the same natural amino acids, rebuilt for better taste. 90% identical to sugar, in a simple protein.
- What is a taste protein?
A taste protein is a protein that Tomorrow has invented to create any delicious taste you can imagine on your tongue. Built from the same 20 natural amino acids as every protein in your body, shaped to activate your taste receptors. TomorrowSweet™ is the first.
- What are sweet proteins?
Sweet proteins are a small family of proteins from tropical fruits that taste intensely sweet: brazzein, thaumatin, monellin and a few others. How they compare, why they are hard to use, and how TomorrowSweet™ reimagines the best of them.
- Brazzein vs stevia
Brazzein and stevia both replace sugar's sweetness without sugar. One is a protein, the other a plant extract, and they taste different. How they compare on taste, potency, digestion and use, and where TomorrowSweet™ fits.
- Brazzein vs monk fruit
Brazzein and monk fruit both sweeten without sugar. One is a protein, the other a fruit extract grown in one region of China. How they compare on taste, supply, digestion and cost, and where TomorrowSweet™ fits.
- Brazzein in beverages
Brazzein is heat and acid stable, hundreds of times sweeter than sugar, and in market today in a hydration drink at Walmart. What formulators need to know about using brazzein, and TomorrowSweet™, in beverages.